Tom Brady and the Celtics Are All In On Cousin Stizz

By: Seamus Fay

I originally planned on reposting the newest Cousin Stizz cosigns on the Graduation music Twitter, but looking at the full gravity of the occasion, this calls for a bit more than a tweet.

For those who still don’t know what I’m talking about, over the past week, Tom Brady posted the newest edition of his ever-inspiring hype-up videos, this time ending in a highlight reel with “Headlock” playing the background. Possibly even better than a nod from the GOAT himself, Stizz took home yet another win as the new voice of the Boston Celtics 2018-19 season campaign, #CUSRISE — not to mention that Brockton natives Luke Bars and Ricky Felix were the two masterminds behind the background production for the video.

In past years, Boston hasn’t been a city known for its open and welcome embracement of hip-hop culture. In fact, it’s been known for the opposite. However, seeing two major sports teams (and as we all know, major is no exaggeration) take pride in their city’s talent and put one of the main heads in Boston to work is a beautiful sight. It represents a win for Stizz and his team, sure, but even more so, a win for everyone out there looking to see more representation of Boston’s growing music scene.

The opportunities are rolling in and there are more eyes on our city’s hip-hop community than ever before, so let’s embrace it. Show some love to Stizz for being the soundtrack to the Pats’ workouts and the voice of the beloved Cs by clicking play on both videos. And make sure to hit up Ricky Felix and Luke Bars about their production placements, because looking back, they snapped.

2018 has been wildly successful for Boston music and this instance is an inspirational reminder. Here’s to an even brighter 2019.

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