By: Shamus Hill
Recently, Jerome B and Bridge Vision collaborated on the official video for “Condos”, which was featured on Jerome B’s 2018 release, Price of Paradise. This high-tempo, in-your-face record circulates around Jerome’s dissatisfaction towards the gentrification taking place across Boston, specifically his hometown of Somerville. The video, however, rather than shining a negative light on the subject, showcases the beauty of Jerome’s city, and all of the people who have helped make Somerville the place Jerome knows and loves so well.
Utilizing visuals featuring some Somerville locals, Market Basket, and even the pouring out of some Dunkin Donuts coffee, both Jerome B and Bridge Vision did a wondrous job at encapsulating the spirit of both the younger and older generations of Somerville. Watching this video makes you feel as if you’re going to the Ville for the day to chill with Jerome B and his crew, which ultimately ends up being the strongest argument against gentrification and the “pushing out” of generations of residents. The “Condos” video helps to showcase the beauties of Somerville, while at the same time letting everyone know that the people there won’t simply be ridden of.
The pride that Jerome B has brought to the forefront in this video is stellar, and is something that we all should display with respect to where we are from. Hats off to everyone involved here, as they did an amazing job at providing above par visuals for this addictive record.
Watch the official video for “Condos” below: