PLAD Fine$$e – “Cheese” [Music Video]

By: Seamus Fay

Between unveiling his new website and merch recently, racking up thousands of plays on SoundCloud and views on YouTube, and more, it’s becoming impossible to ignore PLAD Fine$$e in this upcoming Boston scene. He is surely becoming one of the leaders in the city, and he’s only proving it again with his new Elevator-premiered music video for his most recent song “Cheese”.

“Cheese” is a money-fueled anthem, and as such, the video shows PLAD flexing like he does best. The PINKSLIP-directed visuals picture the Roxbury artist rapping in different scenes with his crew, giving it a genuine feel that PLAD is up next, but he isn’t forgetting about his people. Check out the video below and read the Elevator premiere here.

P.S. – As you may know from other articles about PINKSLIP-directed videos on this site, I love what they have done lately, and between a few Cave videos, a RAMS video, and now this one, PINKSLIP is developing quite the reputation in Boston. So don’t sleep.

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